Key Takeaways
⇨ Rachel Barger has joined Epicor as Chief Revenue Officer, taking responsibility for the company’s global sales and recurring revenue strategy.
⇨ Her focus will include strengthening customer relationships, growing recurring revenue, and expanding Epicor’s partner ecosystem.
⇨ The appointment reflects Epicor’s broader focus on long-term customer value, global growth, and scaling its industry-focused ERP strategy.
Epicor has appointed Rachel Barger as its new Chief Revenue Officer, placing her in charge of strategy and execution across the company’s global sales and recurring revenue organisation.
Barger brings more than two decades of experience in the technology industry, with leadership experience across enterprise software and SaaS. Before joining Epicor, she held senior positions at companies including UKG, Cisco, and SAP.
In her new role, Barger will focus on strengthening customer relationships, accelerating recurring revenue growth, expanding Epicor’s partner ecosystem, and improving collaboration across teams to create more predictable customer and business outcomes.
The appointment comes at an important stage in Epicor’s growth strategy as the company continues to invest in industry-specific ERP and its broader Cognitive ERP vision.
Epicor’s strategy is focused on businesses that make, move, and sell products, with increasing emphasis on bringing AI, automation, and intelligent decision support into everyday enterprise workflows.
A Revenue Strategy Built Around Long-Term Customer Growth
Epicor CEO Steve Murphy described Barger’s appointment as an important step in supporting the company’s global growth ambitions.
He highlighted her experience in leading large global organisations and her ability to combine operational discipline with a customer-focused approach.
Barger’s role goes beyond simply driving new sales.
Her responsibilities bring together several areas that are becoming increasingly connected in the SaaS and ERP world, including customer relationships, recurring revenue, partner growth, and long-term account expansion.
For an ERP company, this is particularly important.
Enterprise software relationships often continue for years after the initial sale. Revenue growth increasingly depends on successful implementation, customer adoption, additional product usage, renewals, and expansion across the business.
That means sales success cannot operate independently from customer success and partner execution.
What This Means
Epicor is connecting revenue growth more closely with customer value.
Barger’s role suggests a go-to-market approach focused not just on winning new customers but also on increasing the long-term value of existing relationships.
For subscription-based software companies, recurring revenue depends on much more than closing the initial deal. Customers need to successfully adopt the platform, see measurable value, and continue expanding their use of the technology.
This requires stronger alignment between sales, customer success, product teams, and implementation partners.
Supporting Epicor’s AI and Cognitive ERP Strategy
The appointment also comes as Epicor continues to develop its Cognitive ERP strategy.
The company is increasingly focused on embedding intelligent agents, automation, and AI-driven decision support into its ERP platform.
However, building AI capabilities is only part of the challenge.
For these technologies to become meaningful sources of growth, customers need to understand how they fit into existing workflows and why they should adopt them.
That requires a strong go-to-market strategy, effective customer engagement, and partners who can support implementation and adoption.
What This Means
AI strategies need strong commercial execution behind them.
A company can develop powerful AI capabilities, but product innovation alone does not guarantee adoption.
Epicor’s ability to grow its Cognitive ERP strategy will depend on how effectively it can introduce these capabilities to its existing customer base, enable its partners, and demonstrate measurable business value.
The commercial side of AI adoption will therefore be just as important as the technology itself.
Partners Will Play an Important Role
One notable part of Barger’s new role is her responsibility for helping strengthen Epicor’s partner ecosystem.
Partners play a major role in the ERP industry, particularly when vendors are expanding across different industries and geographic markets.
Implementation partners, resellers, consultants, and technology providers help ERP companies reach customers and support them throughout their technology journey.
Barger’s experience leading teams across the Americas, EMEA, and APAC could be particularly valuable as Epicor continues to expand its global operations.
She also brings experience in customer success, operational execution, and building high-performing go-to-market organisations.
Speaking about her appointment, Barger said she was joining Epicor at an important stage in the company’s growth journey and looked forward to working closely with customers, partners, and teams around the world.
Her focus will be on strengthening execution, building deeper engagement, and supporting sustainable long-term growth.
What This Means
Global ERP growth depends on consistency across markets.
As Epicor expands internationally, the challenge is not simply entering new regions. The company also needs to create a consistent experience for customers and partners across different markets.
That includes how the company sells, supports customers, enables partners, and delivers its technology.
Barger’s experience across major global regions suggests that Epicor is placing increased importance on making its commercial operations more coordinated and predictable worldwide.
A Leadership Move Focused on the Next Stage of Growth
Rachel Barger’s appointment comes as Epicor continues to strengthen its leadership team and invest in global expansion.
Her mandate brings together several of the company’s most important growth priorities: new business, recurring revenue, customer engagement, partner relationships, and global execution.
The move also reflects a broader shift taking place across enterprise software.
Revenue leadership is no longer just about managing sales teams and closing new deals. For subscription-based technology companies, long-term growth increasingly depends on keeping customers engaged, helping them adopt new capabilities, and creating opportunities for expansion over time.
For Epicor, the success of this strategy will depend on how effectively these different parts of the customer journey can work together.
With Barger now leading the company’s global revenue organisation, Epicor appears to be placing a stronger focus on turning its product innovation, industry expertise, and expanding AI strategy into sustainable long-term customer and revenue growth.
